tag:blogger.com,1999:blog-9167050Mon, 07 May 2012 15:19:25 +0000http://news.mediamanagementcenter.org/noreply@blogger.com (Media Management Center)Blogger120125tag:blogger.com,1999:blog-9167050.post-1323022342037224404Fri, 16 Mar 2012 21:16:00 +00002012-03-16T16:57:16.530-05:00The Scripps Howard Foundation announced today that it has named Medill Dean John Lavine the Journalism and Mass Communication Administrator of the Year."I'm honored to receive the Scripps Howard Award, but in truth it belongs to Medill faculty, staff and students," said Lavine. "When I became dean seven years ago, the media industries were rocked by unprecedented change. The Medill communityhttp://news.mediamanagementcenter.org/2012/03/faculty-staff-and-students-credited-for.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-9167050.post-2626074194993720122Thu, 26 Jan 2012 19:59:00 +00002012-01-27T16:09:53.522-06:00(Rachel Knutson) Medill faculty members are at the forefront of understanding the shifts occurring in the media industry and the impact of these changes on media leadership practices. Through executive education programs at the Media Management Center, Medill's faculty is enabling media executives to lead their organizations for growth in a new media era. The Media Management Center offers both http://news.mediamanagementcenter.org/2012/01/media-faculty-share-latest-theories-and.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-9167050.post-8352109965830864535Fri, 09 Dec 2011 21:32:00 +00002011-12-09T15:51:33.633-06:00Twenty delegation members from the Shanghai Municipal Administration of Culture, Radio, Film and TV visited the Media Management Center at Medill Northwestern University Thursday, Dec. 8, for a seminar series on changes in the media landscape. The administration is responsible for municipal regulation of the television and radio industry along with the strategic development and implementation of http://news.mediamanagementcenter.org/2011/12/shanghai-officials-visit-media.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-9167050.post-5049516668177433054Thu, 17 Nov 2011 19:22:00 +00002011-11-17T14:34:22.198-06:00John Lavine, Dean of Medill Northwestern University, announced the expansion of the Media Management Center's leadership team with the appointments of Judy Ungar Franks as Senior Director of Executive Education, Rachel Davis Mersey, Ph.D., as Senior Director of Research and Abe Peck, who will continue as Senior Director of Strategic Alliances."The Media Management Center was founded in 1989 with http://news.mediamanagementcenter.org/2011/11/media-management-center-at-medill.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-9167050.post-5924882903742200385Mon, 14 Nov 2011 18:06:00 +00002011-11-15T16:46:52.752-06:00American Business Media (ABM) and Northwestern University (including its Media Management Center and its Medill School of Journalism, Media, Integrated Marketing Communications) today entered into an agreement in which the two organizations will form a strategic alliance to cooperate and share expertise to benefit their respective communities. ABM and Northwestern will partner to develop http://news.mediamanagementcenter.org/2011/11/american-business-media-and.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-9167050.post-5178963685738851276Mon, 11 Apr 2011 17:47:00 +00002011-04-11T14:51:42.792-05:00Gabrielle Arnay and Jeremy C. Wilson have been chosen as the Kellogg School of Management's McCormick Scholars for 2012, Media Management Center executive director Michael P. Smith announced this week. Arnay and Wilson will receive full tuition for three academic quarters at Kellogg, where they are majors in the media management program. They were chosen after a rigorous application process by a http://news.mediamanagementcenter.org/2011/04/arnay-and-wilson-named-mccormick.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-9167050.post-1467273678940258984Wed, 23 Feb 2011 15:54:00 +00002011-02-23T10:13:52.054-06:00Three top business to business (B2B) professionals will be in residence at Medill in the next year. "Collectively, their business and content expertise will augment Medill's ability to convey how niche information, community and thought leadership serve and lead hundreds of industries, professions and markets," said Prof. Abe Peck, director of business to business communication at Medill and a http://news.mediamanagementcenter.org/2011/02/media-management-professionals-join.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-9167050.post-7419425712117800839Thu, 27 Jan 2011 15:37:00 +00002011-01-27T10:26:48.887-06:00Age is more than a number, Medill Assistant Professor Rachel Davis Mersey found in her examination of a decade's work of Newspaper Association of America Foundation research focused on young audiences. Her review, conducted as a as a joint project of the Media Management Center and the NAA Foundation, reveals a new framework that builds on life stage - in concert with age - to close the gap http://news.mediamanagementcenter.org/2011/01/connecting-with-younger-generations.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-9167050.post-2505587490795616469Wed, 19 Jan 2011 21:47:00 +00002011-01-19T16:11:00.334-06:00Faculty members at the Medill school of journalism and integrated marketing communications at Northwestern University recently collaborated on a landmark book project that could impact the future of both industries. Medill on Media Engagement is a one-of-a-kind book that examines how people define their media experiences. These experiences explain what readers are looking for when they engage http://news.mediamanagementcenter.org/2011/01/mmc-research-inspires-pioneering-book.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-9167050.post-4103239330101857811Thu, 14 Oct 2010 15:07:00 +00002010-10-14T10:50:46.294-05:00"To earn audience loyalty, media managers need to blend their creative instincts with an understanding of the experiences readers, viewers and visitors want."This is the conclusion of Abe Peck, a senior director of the Media Management Center, in "The Third Way to Media Success," an article he wrote for the November-December issue of Miller-McCune magazine.Peck reviews the research into audience http://news.mediamanagementcenter.org/2010/10/third-way-to-media-success-highlights.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-9167050.post-5266019071191637549Tue, 06 Apr 2010 20:04:00 +00002010-04-13T17:09:44.048-05:00A survey of more than 250 business-to-business editors shows corporate digital training and publisher leadership are lacking even as titles become cross-platform brands.The final, complete report of the ASBPE-Medill-MMC Survey on Digital Skills and Strategies can be downloaded here.The research covers 16 digital activities, 16 digital strategies, and 12 leadership parameters. The final http://news.mediamanagementcenter.org/2010/04/final-report-on-b2b-survey-released.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-9167050.post-7762500172261517548Mon, 08 Mar 2010 21:34:00 +00002010-03-08T16:27:05.520-06:00Alexander (Zander) Baron and Dinesh (Dino) Ganesarajah have been named the Kellogg School of Management's media scholars for 2010-2011, Media Management Center executive director Michael P. Smith announced this week.The scholars program is funded through a grant from the Chicago-based McCormick Foundation. The scholars will receive full tuition for three academic quarters at Kellogg, where they http://news.mediamanagementcenter.org/2010/03/baron-and-ganesarajah-named-mccormick.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-9167050.post-8070834101935297066Thu, 25 Feb 2010 23:54:00 +00002010-02-26T15:22:22.457-06:00Even as their titles plunge into the digital space, B2B editors have been left largely to their own devices to gain the skills necessary to do their jobs across platforms.So finds a recent survey of 273 B2B editors by the American Society of Business Publication Editors and the Medill School at Northwestern University. The study was co-drafted by Abe Peck, senior director for B2B and Magazines athttp://news.mediamanagementcenter.org/2010/02/b2b-editors-survey-shows-gaps-in.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-9167050.post-8841793947337998505Wed, 07 Oct 2009 20:05:00 +00002009-10-07T15:21:04.799-05:00Applications due by Oct. 31 The Medill National Security Journalism Initiative (NSJI) at Northwestern University is inviting applications for three research fellowships. The goal of the six-month fellowships is to produce actionable research on topics of national security, defense and civil liberties that will inform journalistic practice and increase public engagement in these important http://news.mediamanagementcenter.org/2009/10/medill-announces-national-security.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-9167050.post-4366619509255095679Wed, 23 Sep 2009 16:25:00 +00002009-09-24T14:15:11.442-05:00Today's newspaper journalists have no trouble envisioning a career where news is delivered primarily online and to mobile devices instead of in print, according to a new report by the Media Management Center. In fact, almost half think their newsroom's transition from print to digital is moving too slowly. "Life beyond print: Newspaper journalists' digital appetite" surveyed almost 3,800 http://news.mediamanagementcenter.org/2009/09/new-mmc-study-says-journalists-ready.htmlnoreply@blogger.com (Media Management Center)1tag:blogger.com,1999:blog-9167050.post-6219924596623873623Tue, 04 Aug 2009 20:31:00 +00002009-08-04T16:01:12.009-05:00(Hank Price) I believe we are entering a new phase of local television.When the 1991 recession ended, it took local TV about 18 months to return to previous levels of profitability. Recovery was across the board. National advertising initially bounced back, but by 2000 national was in a long term decline that continues through today. Growth in local advertising made up the difference.This timehttp://news.mediamanagementcenter.org/2009/08/on-cusp-of-revived-local-tv-news.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-9167050.post-7312043376491693648Mon, 20 Jul 2009 18:05:00 +00002010-02-25T16:31:44.374-06:00With a focus on innovation strategies and integrating workforce practices and procedures, the Media Management Center launched a new leadership program.The Media Executive Leadership Program participants come from commercial and public television, newspaper and online companies. The faculty are drawn from MMC's core team of professors from the Kellogg School of Management and the Medill School ofhttp://news.mediamanagementcenter.org/2009/07/mmc-launches-new-executive-leadership.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-9167050.post-2977757062369375645Mon, 15 Jun 2009 15:19:00 +00002009-06-17T10:49:29.286-05:00Experienced media professionals who want to enhance their careers and broaden digital skills now have six specializations to choose from in the Medill School of Journalism's new Master's track, which launches this fall at Northwestern University in cooperation with the Media Management Center.The new track begins with a pilot group of experienced journalists who want to create or run a media http://news.mediamanagementcenter.org/2009/06/six-options-await-media-professionals.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-9167050.post-7709743808537054637Sun, 31 May 2009 20:53:00 +00002009-06-17T16:05:46.670-05:00Doha, Qatar -- Northwestern University launched its first executive media training events in Qatar in May, which was attended by over 60 local media professionals. Launched in connection with the Qatar Foundation's Management Education and Research Center (MERC) and taught by professors from Northwestern's Medill School of Journalism, Kellogg School of Management, Media Management Center, and http://news.mediamanagementcenter.org/2009/05/mmc-launches-workshops-on-global-media.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-9167050.post-509000275915620658Tue, 07 Apr 2009 19:14:00 +00002009-06-16T16:47:55.440-05:00Learn what kind of news Web site would attract and interest teenagers - and many other people, too - from a new report and upcoming one-hour Webinar by the Newspaper Association of America Foundation and the Media Management Center at Northwestern University.In the report and Webinar, researchers who developed and tested Web prototypes with teens in focus groups around the country outline "http://news.mediamanagementcenter.org/2009/04/what-teens-want-from-online-news.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-9167050.post-374027691782734042Wed, 25 Mar 2009 17:04:00 +00002009-06-16T15:17:08.416-05:00Managing relationships with online advertising networks is becoming a critical differentiator for content businesses on the World Wide Web, according to a new report released Wednesday by the Media Management Center at Northwestern University.The report, Online Ad Networks: Disruption - and Opportunity - for Media Businesses, finds that advertising networks are increasingly defining the http://news.mediamanagementcenter.org/2009/03/new-mmc-study-advertising-networks-are.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-9167050.post-8471886053714045412Tue, 24 Feb 2009 20:26:00 +00002009-02-24T14:30:42.812-06:00Northwestern University's Medill School of Journalism and Media Management Center (MMC) will offer a unique master's degree track starting this fall tailored to media professionals who want to retool and broaden their skills to meet the challenges of the digital age. The degree will enable experienced professionals to choose classes from Medill's graduate programs in Journalism and http://news.mediamanagementcenter.org/2009/02/northwestern-announces-new-masters.htmlnoreply@blogger.com (Media Management Center)1tag:blogger.com,1999:blog-9167050.post-7467008157392170915Wed, 07 Jan 2009 20:46:00 +00002009-01-14T12:04:45.374-06:00Easy to use Web sites distinguish themselves by delivering the amount and complexity of information their users want without overloading them, according to a new study released by the Media Management Center at Northwestern University. The key to offering the right amount of information is understanding the target audience.The report, How To Become 'Easy to Use' Online, is a follow-up to http://news.mediamanagementcenter.org/2009/01/how-to-become-easy-to-use-online.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-9167050.post-6910686294164156791Tue, 11 Nov 2008 14:57:00 +00002009-01-27T10:34:46.424-06:00EVANSTON, IL - Six special capabilities "could well prove the difference between winners and losers in the next generation market for news and information," according to a new Media Management Center study of technological trends affecting news and information businesses."Emerging technologies are opening up both enormous possibilities for news organizations as well as threats. It's vital that http://news.mediamanagementcenter.org/2008/11/report-outlines-six-competencies-news.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-9167050.post-5104092318200683300Wed, 10 Sep 2008 20:08:00 +00002008-11-13T15:26:50.767-06:00A new report and seminar from Media Management CenterMany online users stick to a few favorite Web sites while ignoring an infinite number of alternatives, a strong habit that is hard to break for those Web sites seeking users' attention, according to a new study by Northwestern's Media Management Center.The report titled, "What It Takes to be a Web Favorite," is based on joint research by MMC http://news.mediamanagementcenter.org/2008/09/what-it-takes-to-be-web-favorite.htmlnoreply@blogger.com (Media Management Center)0